Post by james76856 on Jan 24, 2024 10:57:49 GMT -5
As automation, artificial intelligence and machine learning take away much of a digital marketer's core decision-making work, the skills required for marketers to execute campaigns will shift to activities that are harder to automate. Marketers must become more strategic - skillfully adapt activities to both short- and long-term indicators, an analytical focus on efficiency will permeate the entire marketing funnel, and we will also observe an increasingly stronger focus on building competences in building communication. Currently, due to the intensification of competition and the dramatic fight for 4% of customers ready to convert, costs and performance indicators are far from those achieved a year or two ago.
Performance strategies are failing you! Lack of control over rising Australia Email List costs, falling indicators and growing competition mean that focusing on the bottom of the funnel and optimizing performance is not enough to build a stable and scalable business. 3. Marketplace giants are growing stronger. Currently, it is estimated that about 40% of e-commerce sales take place on shopping platforms and this indicator is constantly growing along with the dynamic growth of e-commerce as a whole. Presence in these channels is a must-have for any brand that wants to develop its recognition and, consequently, sales on the Internet. Marketplace platforms also contain gigantic data sets about customers , their habits, purchasing signals and intentions, as well as behavior during the entire purchasing process.
We can use all this data when designing brand formation activities using increasingly complex advertising systems and brand exposure options offered by giants such as Amazon or Allegro. 4. The most important, valuable and most difficult thing in digital marketing in 2022 will be gaining attention. Taking into account banner blindness and the number of ads and messages that bombard users every day, first of all, you need to reach the right user with an adequate message - the one he needs at a given stage of the conversion funnel. Additionally, even with a customized message, especially with display advertising, it is not enough to reach the user once. CTR rates are decreasing year by year. We don't click on ads because they usually focus on selling us something, and statistically only 4% of users are ready for such a message.
Performance strategies are failing you! Lack of control over rising Australia Email List costs, falling indicators and growing competition mean that focusing on the bottom of the funnel and optimizing performance is not enough to build a stable and scalable business. 3. Marketplace giants are growing stronger. Currently, it is estimated that about 40% of e-commerce sales take place on shopping platforms and this indicator is constantly growing along with the dynamic growth of e-commerce as a whole. Presence in these channels is a must-have for any brand that wants to develop its recognition and, consequently, sales on the Internet. Marketplace platforms also contain gigantic data sets about customers , their habits, purchasing signals and intentions, as well as behavior during the entire purchasing process.
We can use all this data when designing brand formation activities using increasingly complex advertising systems and brand exposure options offered by giants such as Amazon or Allegro. 4. The most important, valuable and most difficult thing in digital marketing in 2022 will be gaining attention. Taking into account banner blindness and the number of ads and messages that bombard users every day, first of all, you need to reach the right user with an adequate message - the one he needs at a given stage of the conversion funnel. Additionally, even with a customized message, especially with display advertising, it is not enough to reach the user once. CTR rates are decreasing year by year. We don't click on ads because they usually focus on selling us something, and statistically only 4% of users are ready for such a message.