Post by b2cdatabase643 on Feb 7, 2024 1:06:45 GMT -5
And here the question arises, how to do it? Event mapping GA4 introduces a new event concept that is different from the traditional goals and events in AU. It is important to properly map and understand events in GA4 to continue tracking and analyzing key user actions on the site. Differences in the approach to analytics between Universal Analytics and Google Analytics 4 The API UA documentation contains nearly a thousand different dimensions and data. There are literally several hundred in the GA4 API documentation, most of which are different from those in UA. A list of metrics that overlap between systems is available at:This means that you won't map all standard events, and most will have to be built from scratch. I suggest you don't try to force all your goals from UA to GA4.
Let what was done at UA serve as information to build Phone Number List a new analytical strategy. Get inspired by UA, don't copy everything 1:1. Goal migration GA4 introduces changes to the way goals are defined and tracked compared to UA. To properly migrate your goals, identify the key user activities you want to track in GA4. Goals in GA4 are events of significant importance (conversions). Consider which of them you want to measure and use in other systems, e.g. Google Ads. Audience migration When migrating recipients from UA to GA4, you can use available tools offered by Google or perform the entire process manually. Remember that recipients start collecting data the moment it is created. Also remember about limits. In GA4 you can only create 100 recipients. When migrating, use this guide However, if you want to maintain continuity, we need to download data from UA to the data warehouse, connect it to GA4 and prepare appropriate reports, e.g. in Looker Studio.
Be sure to check the length of the URLs in UA. GA4 has a 300 character limit for URL parameter values. This means that long addresses will be shortened. You may find that you do not pass custom parameters in the URL or some UTMs. Integrations And finally, we have integrations. At this stage, we check what tools were integrated with Universal Analytics and try to recreate these connections. Some creativity and commitment will be useful here, especially considering the bugs in the GA4 API. What is worth paying attention to when migrating from UA to GA4 in the context of selected campaign types? Migration is nothing more than a big move. It is worth planning it properly and preparing for possible problems and surprises.
Let what was done at UA serve as information to build Phone Number List a new analytical strategy. Get inspired by UA, don't copy everything 1:1. Goal migration GA4 introduces changes to the way goals are defined and tracked compared to UA. To properly migrate your goals, identify the key user activities you want to track in GA4. Goals in GA4 are events of significant importance (conversions). Consider which of them you want to measure and use in other systems, e.g. Google Ads. Audience migration When migrating recipients from UA to GA4, you can use available tools offered by Google or perform the entire process manually. Remember that recipients start collecting data the moment it is created. Also remember about limits. In GA4 you can only create 100 recipients. When migrating, use this guide However, if you want to maintain continuity, we need to download data from UA to the data warehouse, connect it to GA4 and prepare appropriate reports, e.g. in Looker Studio.
Be sure to check the length of the URLs in UA. GA4 has a 300 character limit for URL parameter values. This means that long addresses will be shortened. You may find that you do not pass custom parameters in the URL or some UTMs. Integrations And finally, we have integrations. At this stage, we check what tools were integrated with Universal Analytics and try to recreate these connections. Some creativity and commitment will be useful here, especially considering the bugs in the GA4 API. What is worth paying attention to when migrating from UA to GA4 in the context of selected campaign types? Migration is nothing more than a big move. It is worth planning it properly and preparing for possible problems and surprises.